Social Change Champion: Cat Fraser (Re-Post)
(RE-POSTED FROM SOCIAL CHANGE CENTRAL)
THIS WEEK, SOCIAL CHANGE CENTRAL, A PLATFORM THAT CHAMPIONS SOCIAL ENTREPRENEURS INTERVIEWED OUR CEO AND FOUNDER....TO ACCESS THE FULL INTERVIEW CLICK HERE
What is your social enterprise elevator pitch?
Re-Imagineers is a employee creative innovation platform to unlock human potential and create better futures.
What are your biggest personal and/or professional challenges as a social entrepreneur in Australia?
1. Finding the people who have the right values and mindsets – from team members, to mentors, partners and investors.
2. Having a world view of our business from the outset means it is important to be both global and local at the same time. When I got back to the UK (my Australian visa to stay failed at the last minute), I launched a global community, and future learning/ideas playground for my Australian and UK network. This provided a means to capture their unique social intelligence and perspectives of the future in one place and through the data, design a new social innovation model to ‘map the future’. Dual-time zoning has since become a normal practice for me and although it plays havoc with my sleep, I know that I would lose valuable opportunities and feel dis-connected without that level of commitment
3. Being social in a digital-first world can push you to the edge of work and society. Personally, I have experienced this for a long time now and I have also developed a very big picture view of the world after 12 years of working in digital strategy, across every sector. Seeing the need for a human-centred approach to innovation very early on in my career has informed a path of many, diverse cultural, learning and innovation experiences. Most recently, I have immersed myself in co-working and co-living environments to see first-hand the importance of building value-aligned, diverse communities for collaboration. Unravelling all my ideas into a new strategy and innovation practice I call ‘re-imagining, has taken a lot of time and I have struggled to understand how to do this and fund myself and a company, at the same time. I think this signals a need for a new business model (and possibly even legal model) that doesn’t exist yet. I’ve done things backwards to a lot of start-ups: creating a ready client list, marketing and sales channels off the back of the advocacy of our global community who bought into my ‘why’ straight away. However, until I had a very clear view of what our starter technology product was, it has been a challenge to prove our worth to the market or fit into existing technology-first systems/programmes.
What’s the best piece of advice you have received so far since starting your own social enterprise?
Tides are turning so don’t give up! Business leaders are starting to see that they can make a profit and have a positive impact in the world. There is also a citizen awakening that we need to take control of our futures ourselves (and not expect politicians or employers to do it for us).
Read the full interview at Social Change Central (opens new window)